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	<title>Layla Gulergun</title>
	<link>https://laylagulergun.com</link>
	<description>Layla Gulergun</description>
	<pubDate>Thu, 02 Jan 2025 20:31:19 +0000</pubDate>
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		<title>Front page</title>
				
		<link>https://laylagulergun.com/Front-page</link>

		<pubDate>Sat, 04 Mar 2023 16:41:35 +0000</pubDate>

		<dc:creator>Layla Gulergun</dc:creator>

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		<description>Layla is a freelance creative director &#38;amp; designer with 10+ years experience exploring digital-first art direction and brand identity systems.
INFORMATION


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		<title>Mobile nav</title>
				
		<link>https://laylagulergun.com/Mobile-nav</link>

		<pubDate>Sat, 04 Mar 2023 16:41:35 +0000</pubDate>

		<dc:creator>Layla Gulergun</dc:creator>

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		<title>Upwest</title>
				
		<link>https://laylagulergun.com/Upwest</link>

		<pubDate>Sat, 04 Mar 2023 16:41:36 +0000</pubDate>

		<dc:creator>Layla Gulergun</dc:creator>

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		<description>ART DIRECTION / CONTENT PRODUCTION
ROLE: ASSOCIATE CREATIVE DIRECTOR


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&#60;img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9064fbbc7d335595b64198dc27f6eb40f575df8b8473323a5b321720d6f3196a/WWI22_46820212_WAFFLE_HENLEY_MILLS_OATMEAL_MED_02_0025.jpg" data-mid="170527489" border="0"  src="https://freight.cargo.site/w/1000/i/9064fbbc7d335595b64198dc27f6eb40f575df8b8473323a5b321720d6f3196a/WWI22_46820212_WAFFLE_HENLEY_MILLS_OATMEAL_MED_02_0025.jpg" /&#62;UpwestAfter establishing a process of producing high volume, seasonal e-commerce photography, Upwest was ready for a refreshed look that more accurately illustrated their comfy, considered clothing. The art direction looked back to the pillars of the brand in exuding comfort, effortlessness, and timelessness. Together, we redefined these ideas through composition, lighting, the set, and talent. We uncovered a sense of authenticity for the brand by establishing more camera movement, a warm yet minimalist environment, and a clear focus on the product. After just one season with the refreshed creative, Upwest’s new, elevated look and feel brought record performance and click through rates. 

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CHECK IT OUT ON UPWEST.COM</description>
		
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		<title>Hudson Valley Lighting Group</title>
				
		<link>https://laylagulergun.com/Hudson-Valley-Lighting-Group</link>

		<pubDate>Sat, 04 Mar 2023 16:41:36 +0000</pubDate>

		<dc:creator>Layla Gulergun</dc:creator>

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		<description>BRAND IDENTITY / ART DIRECTION / LOGO DESIGN
ROLE: ASSOCIATE CREATIVE DIRECTOR

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Hudson Valley Lighting GroupAs experts in design, HVLG needed a brand identity that equated to the elevated, ownable aesthetic of their lighting products. Even more, their multiple sub-brands felt disconnected from one another—featuring products of varying price points that speaks to different audiences. Our challenge lied in unifying a visual system to help better define how each sub-brand lives within HVLG as a house of brands. We worked with HVLG to bring lifestyle photography to the forefront, while also developing a unique color palette, type approach, and traits like sweeping edges or rounded corners within the layouts to create a sense of distiniction.&#38;nbsp;
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&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/8349e3c20962d4c547cf33b8f0de7a4948091901913bec74165baa9b271f764a/corbett_overview.jpg" data-mid="170727148" border="0"  src="https://freight.cargo.site/w/1000/i/8349e3c20962d4c547cf33b8f0de7a4948091901913bec74165baa9b271f764a/corbett_overview.jpg" /&#62;
&#60;img width="1440" height="810" width_o="1440" height_o="810" data-src="https://freight.cargo.site/t/original/i/1bac205baa03691ce74d29a778daa560608f83f7e9c523e04f7a377f4644125c/Case-Study-Block---Image2_1440.jpg" data-mid="170726595" border="0"  src="https://freight.cargo.site/w/1000/i/1bac205baa03691ce74d29a778daa560608f83f7e9c523e04f7a377f4644125c/Case-Study-Block---Image2_1440.jpg" /&#62;

	&#60;img width="671" height="1207" width_o="671" height_o="1207" data-src="https://freight.cargo.site/t/original/i/3f74c756780185ca81609a5f3d5b2382120968642fd37212879097faf50b20cf/Case-Study-Block-HVL--Browser-Mobile-1-Copy-2.png" data-mid="170728283" border="0"  src="https://freight.cargo.site/w/671/i/3f74c756780185ca81609a5f3d5b2382120968642fd37212879097faf50b20cf/Case-Study-Block-HVL--Browser-Mobile-1-Copy-2.png" /&#62;
	&#60;img width="671" height="1207" width_o="671" height_o="1207" data-src="https://freight.cargo.site/t/original/i/e77e9efc1f6d21361f1c491dda5dd95cad87f6cb01bbf4e80765b2e796c75263/Case-Study-Block-HVL--Browser-Mobile-2-Copy-2.png" data-mid="170716751" border="0"  src="https://freight.cargo.site/w/671/i/e77e9efc1f6d21361f1c491dda5dd95cad87f6cb01bbf4e80765b2e796c75263/Case-Study-Block-HVL--Browser-Mobile-2-Copy-2.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>FOLX Health</title>
				
		<link>https://laylagulergun.com/FOLX-Health</link>

		<pubDate>Sat, 04 Mar 2023 16:41:36 +0000</pubDate>

		<dc:creator>Layla Gulergun</dc:creator>

		<guid isPermaLink="true">https://laylagulergun.com/FOLX-Health</guid>

		<description>WEB DESIGN
ROLE: ASSOCIATE CREATIVE DIRECTOR
&#60;img width="1625" height="945" width_o="1625" height_o="945" data-src="https://freight.cargo.site/t/original/i/08c708b6b5a9dd112a4e858973afb8ef7001f30fdcd9d89157e34e9445d66135/Visual-Exploration-2.png" data-mid="170601537" border="0"  src="https://freight.cargo.site/w/1000/i/08c708b6b5a9dd112a4e858973afb8ef7001f30fdcd9d89157e34e9445d66135/Visual-Exploration-2.png" /&#62;

FOLX HealthFOLX came to us after going through a re-brand that needed to be translated to the digital space. As a telehealth company, they were looking to bring the brand to life in the context of really dense information. Upon establishing our relationship, we understood the FOLX team to be empathetic in nature, conducting really imporant work to make LGBTQ+ healthcare affordable and accessible. This spearheaded our creative direction across the site experience to center around humbly asserting themselves as the experts they are. We focused on the neutral tones of their color palette, allowing bolder colors to act as actionable moments throughout the experience, priortized lifestyle photography with people and faces, and established an iconography system of varied weights that mimicked their display font. 
The result of this work and the team’s ability to streamline the process of receiving care and support was a hit and FOLX was named in the “TIME100 Most Influential Companies of 2022”.&#38;nbsp;

&#60;img width="2680" height="3000" width_o="2680" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8622df0b8dafdf48ed6f305f4c50be0617e04867e530c3978f5574c732feba1a/FOLX_About_Desktop.png" data-mid="170869554" border="0"  src="https://freight.cargo.site/w/1000/i/8622df0b8dafdf48ed6f305f4c50be0617e04867e530c3978f5574c732feba1a/FOLX_About_Desktop.png" /&#62;



	&#60;img width="640" height="1136" width_o="640" height_o="1136" data-src="https://freight.cargo.site/t/original/i/ca2831bfa51d353a83086fc0f9f4a6d8f4e3b3d3921dd473bc39344d1762fe0f/FOLX_About_Mobile.png" data-mid="170629974" border="0"  src="https://freight.cargo.site/w/640/i/ca2831bfa51d353a83086fc0f9f4a6d8f4e3b3d3921dd473bc39344d1762fe0f/FOLX_About_Mobile.png" /&#62;
	&#60;img width="640" height="1136" width_o="640" height_o="1136" data-src="https://freight.cargo.site/t/original/i/d401dd4419d3d025408016a47056bc3d14bb852eee44f951027d4fcdeee2bbc1/FOLX-Homepage-Mobile.png" data-mid="170629977" border="0"  src="https://freight.cargo.site/w/640/i/d401dd4419d3d025408016a47056bc3d14bb852eee44f951027d4fcdeee2bbc1/FOLX-Homepage-Mobile.png" /&#62;
	&#60;img width="640" height="1136" width_o="640" height_o="1136" data-src="https://freight.cargo.site/t/original/i/b82b2a2897184a3a2fda5ed614f1dc613f88db1dff64ab898e189c300e5871a3/FOLX-Homepage-Mobile-1.png" data-mid="170629976" border="0"  src="https://freight.cargo.site/w/640/i/b82b2a2897184a3a2fda5ed614f1dc613f88db1dff64ab898e189c300e5871a3/FOLX-Homepage-Mobile-1.png" /&#62;



&#60;img width="2680" height="3000" width_o="2680" height_o="3000" data-src="https://freight.cargo.site/t/original/i/477f8d54a48ea0d1189d9c58c0155efe43550c4e7820dda7fa8100bf28c81802/FOLX-Virtual-Care-PLP-Desktop.png" data-mid="170869639" border="0"  src="https://freight.cargo.site/w/1000/i/477f8d54a48ea0d1189d9c58c0155efe43550c4e7820dda7fa8100bf28c81802/FOLX-Virtual-Care-PLP-Desktop.png" /&#62;

&#60;img width="2680" height="3000" width_o="2680" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9809d5e58e239da01cbd3bc6cf10a5eb6ab45bba5de3e14accdf30dc7463c507/FOLX-Homepage-Desktop.png" data-mid="170869675" border="0"  src="https://freight.cargo.site/w/1000/i/9809d5e58e239da01cbd3bc6cf10a5eb6ab45bba5de3e14accdf30dc7463c507/FOLX-Homepage-Desktop.png" /&#62;

&#60;img width="2680" height="3000" width_o="2680" height_o="3000" data-src="https://freight.cargo.site/t/original/i/26d5ddf9b8399835c17b7cc6ace6ed931d99c28e1267fd171e36e2e78f780a84/FOLX-Virtual-Care-PLP-Desktop-1.png" data-mid="170869731" border="0"  src="https://freight.cargo.site/w/1000/i/26d5ddf9b8399835c17b7cc6ace6ed931d99c28e1267fd171e36e2e78f780a84/FOLX-Virtual-Care-PLP-Desktop-1.png" /&#62;

&#60;img width="1280" height="360" width_o="1280" height_o="360" data-src="https://freight.cargo.site/t/original/i/3ec8d38f6ddfa5dab39b96b6976a9f196159dec408e5c064c5e69ac5c364905b/Folx_iconography.jpg" data-mid="170630416" border="0"  src="https://freight.cargo.site/w/1000/i/3ec8d38f6ddfa5dab39b96b6976a9f196159dec408e5c064c5e69ac5c364905b/Folx_iconography.jpg" /&#62;

CHECK IT OUT ON FOLXHEALTH.COM</description>
		
	</item>
		
		
	<item>
		<title>Jennie's House</title>
				
		<link>https://laylagulergun.com/Jennie-s-House</link>

		<pubDate>Thu, 02 Jan 2025 20:31:19 +0000</pubDate>

		<dc:creator>Layla Gulergun</dc:creator>

		<guid isPermaLink="true">https://laylagulergun.com/Jennie-s-House</guid>

		<description>BRAND IDENTITY / ART DIRECTION / WEB DESIGN / MERCH DESIGN
ROLE: CREATIVE DIRECTOR

&#60;img width="3141" height="2094" width_o="3141" height_o="2094" data-src="https://freight.cargo.site/t/original/i/429c815344f9a5d7a9f948042c3c895d95096e3f357cd3e9bf04d8e0a3f882e9/DGA_0122-2-1.png" data-mid="224066467" border="0"  src="https://freight.cargo.site/w/1000/i/429c815344f9a5d7a9f948042c3c895d95096e3f357cd3e9bf04d8e0a3f882e9/DGA_0122-2-1.png" /&#62;


Jennie’s HouseJennie's House makes homemade, vegan and organic focaccia bread that you can simply pop in the oven and have hot on the table in 10 — made proudly with stone-milled heirloom grains. Jennie's House was born out of Italian family tradition and a love for hosting without the fuss. They are all things wonderful, warm, and women owned. Together, we developed a brand identity that pulls from the story of a loving Aunt named Jennie and the niece who created something exceptional to honor her.&#38;nbsp;
Since their launch, Jennie’s House has popped up across Los Angeles through a Bread of the Month Club, found homes in beloved shops across LA, and grown through markets, events, and collabs.&#38;nbsp;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/faee9a9d696ecba3d3952cbb6f5d2701a3aa4515a1debd3a61e869d0126aee55/JH_02.png" data-mid="224066484" border="0"  src="https://freight.cargo.site/w/1000/i/faee9a9d696ecba3d3952cbb6f5d2701a3aa4515a1debd3a61e869d0126aee55/JH_02.png" /&#62;


	&#60;img width="3141" height="2094" width_o="3141" height_o="2094" data-src="https://freight.cargo.site/t/original/i/ab9a128fb0513a85aac30d2f1e7c969756941fe472a0ff1693d91984fb54a213/DGA_0148_-2-1.png" data-mid="224066468" border="0"  src="https://freight.cargo.site/w/1000/i/ab9a128fb0513a85aac30d2f1e7c969756941fe472a0ff1693d91984fb54a213/DGA_0148_-2-1.png" /&#62;
	&#60;img width="2094" height="1396" width_o="2094" height_o="1396" data-src="https://freight.cargo.site/t/original/i/c99b91ea8d2894df3cf07662e70139efeb47d5dc4511720a31b4a8080d02e44d/DGA_0270-2-1.png" data-mid="224066469" border="0"  src="https://freight.cargo.site/w/1000/i/c99b91ea8d2894df3cf07662e70139efeb47d5dc4511720a31b4a8080d02e44d/DGA_0270-2-1.png" /&#62;


&#60;img width="1281" height="723" width_o="1281" height_o="723" data-src="https://freight.cargo.site/t/original/i/31935b64119e0a3542544640b3fd854a68648194d7f11dd3662753268f6c0481/JH_03.png" data-mid="224067524" border="0"  src="https://freight.cargo.site/w/1000/i/31935b64119e0a3542544640b3fd854a68648194d7f11dd3662753268f6c0481/JH_03.png" /&#62;

&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/97e4d19863ec7f69e3fe6240f8f75e5f4ac29f9d153c93a56413d545c5827871/JH_04.png" data-mid="224066815" border="0"  src="https://freight.cargo.site/w/1000/i/97e4d19863ec7f69e3fe6240f8f75e5f4ac29f9d153c93a56413d545c5827871/JH_04.png" /&#62;
&#60;img width="3141" height="2094" width_o="3141" height_o="2094" data-src="https://freight.cargo.site/t/original/i/0eeca02660a0ea2ad775783ff1aa3b72cfe6cc9dd4ebe11b56ecc5b3e27d813f/DGA_0370-1-1.png" data-mid="224066473" border="0"  src="https://freight.cargo.site/w/1000/i/0eeca02660a0ea2ad775783ff1aa3b72cfe6cc9dd4ebe11b56ecc5b3e27d813f/DGA_0370-1-1.png" /&#62;

&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a04699a28bfaa9ef371fe18182813b801e51b69126e5e1a39d4cdb764423b370/JH_05.png" data-mid="224066965" border="0"  src="https://freight.cargo.site/w/1000/i/a04699a28bfaa9ef371fe18182813b801e51b69126e5e1a39d4cdb764423b370/JH_05.png" /&#62;
	&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/c6a75aa6980f6fd9d946ff44692a1492e86ed91aab4f21efb12a8c689e443eb9/JH_06.png" data-mid="224066966" border="0"  src="https://freight.cargo.site/w/1000/i/c6a75aa6980f6fd9d946ff44692a1492e86ed91aab4f21efb12a8c689e443eb9/JH_06.png" /&#62;

&#60;img width="1280" height="3006" width_o="1280" height_o="3006" data-src="https://freight.cargo.site/t/original/i/776300b6fe963e19ca80e9959a1d983b2f7d223694949621e1c24551bdf79f83/JH_07-2.png" data-mid="224100678" border="0"  src="https://freight.cargo.site/w/1000/i/776300b6fe963e19ca80e9959a1d983b2f7d223694949621e1c24551bdf79f83/JH_07-2.png" /&#62;


&#60;img width="1537" height="2305" width_o="1537" height_o="2305" data-src="https://freight.cargo.site/t/original/i/7ec655989880435fea3da2060ec8024294685aba6f3a52c1c6d44ec729e5f68a/DGA_0272-2-1.png" data-mid="224066470" border="0"  src="https://freight.cargo.site/w/1000/i/7ec655989880435fea3da2060ec8024294685aba6f3a52c1c6d44ec729e5f68a/DGA_0272-2-1.png" /&#62;
	&#60;img width="2094" height="3141" width_o="2094" height_o="3141" data-src="https://freight.cargo.site/t/original/i/9797c0a7424032fa1cfb3a7a9f47ef4bad896721cc93be3cef244bc877f9f64d/DGA_0340-2-1.png" data-mid="224066472" border="0"  src="https://freight.cargo.site/w/1000/i/9797c0a7424032fa1cfb3a7a9f47ef4bad896721cc93be3cef244bc877f9f64d/DGA_0340-2-1.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Juv Labs</title>
				
		<link>https://laylagulergun.com/Juv-Labs</link>

		<pubDate>Sat, 04 Mar 2023 16:41:37 +0000</pubDate>

		<dc:creator>Layla Gulergun</dc:creator>

		<guid isPermaLink="true">https://laylagulergun.com/Juv-Labs</guid>

		<description>STRATEGY / ART DIRECTION / CONTENT PRODUCTION
ROLE: SENIOR ART DIRECTOR
&#60;img width="2134" height="1424" width_o="2134" height_o="1424" data-src="https://freight.cargo.site/t/original/i/9ba7a101bda9fce5848e50205948cd0bc38a982db7c0534e0dbf01399bc27d0a/JUV_FROTHER.jpg" data-mid="170533358" border="0"  src="https://freight.cargo.site/w/1000/i/9ba7a101bda9fce5848e50205948cd0bc38a982db7c0534e0dbf01399bc27d0a/JUV_FROTHER.jpg" /&#62;

Juv LabsJuv Labs came to us in anticipation of the launch of a new powder supplement that allows you to switch into ketosis for several hours, giving you sustained energy and mental clarity.We took a humanistic approach to the campaign concept and met consumers where they were at—the keto diet is tough, and sometimes life just gets in the way but Metabolic Switch has your back. &#38;nbsp;
We established a series of “relatable moments” that set the tone for the static and video content and dramatically set them apart from competitor’s approach—a demand to be perfect. There was an encouraging emphasis on life’s imperfect moments tailored to understanding how someone conquered a day where they felt like falling off.

    




	&#60;img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/a4008abbb6227b19a6a7b531e53f1f26c36fa037184742caa1d9c2d8d87f8bd4/PaidSocialInstagram_ProductBenefit_Story.gif" data-mid="170536425" border="0" data-scale="85" src="https://freight.cargo.site/w/360/i/a4008abbb6227b19a6a7b531e53f1f26c36fa037184742caa1d9c2d8d87f8bd4/PaidSocialInstagram_ProductBenefit_Story.gif" /&#62;
	
&#60;img width="333" height="500" width_o="333" height_o="500" data-src="https://freight.cargo.site/t/original/i/96a85b01c142d59db8893e060d6da38d0ff541497e500f60c52d7b1ce454c900/Pinterest_Paid2.gif" data-mid="170536493" border="0"  src="https://freight.cargo.site/w/333/i/96a85b01c142d59db8893e060d6da38d0ff541497e500f60c52d7b1ce454c900/Pinterest_Paid2.gif" /&#62;



	&#60;img width="816" height="1588" width_o="816" height_o="1588" data-src="https://freight.cargo.site/t/original/i/937c0f238c834cd00330f16b0e1e50e111848f4a632ad88b5955a9e439cdc3e9/Pinterest-Feed.png" data-mid="170536201" border="0"  src="https://freight.cargo.site/w/816/i/937c0f238c834cd00330f16b0e1e50e111848f4a632ad88b5955a9e439cdc3e9/Pinterest-Feed.png" /&#62;
	&#60;img width="493" height="720" width_o="493" height_o="720" data-src="https://freight.cargo.site/t/original/i/5235e2296d4e960fa2dfd7e503c139b21d660df34568432816e59d7c384afb2a/Pin.png" data-mid="170601460" border="0"  src="https://freight.cargo.site/w/493/i/5235e2296d4e960fa2dfd7e503c139b21d660df34568432816e59d7c384afb2a/Pin.png" /&#62;


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	&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0380b45e95f285929238fdeadaa5605b7664a29c11785dad36ff32e565d701bb/2_Pinterest_Testimonial.jpg" data-mid="170533782" border="0"  src="https://freight.cargo.site/w/1000/i/0380b45e95f285929238fdeadaa5605b7664a29c11785dad36ff32e565d701bb/2_Pinterest_Testimonial.jpg" /&#62;


	&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1a83be479e07c96857e98c06226531f56944adc60f621ec27e9c0681421af4dd/4_Pinterest_General-Visual.jpg" data-mid="170533785" border="0"  src="https://freight.cargo.site/w/1000/i/1a83be479e07c96857e98c06226531f56944adc60f621ec27e9c0681421af4dd/4_Pinterest_General-Visual.jpg" /&#62;
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	&#60;img width="626" height="1350" width_o="626" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f10d97b257a940b13889ea74983333e73e5213e35ad6fcef460976cf86df4227/IG_Organic_Story_03_01-Copy.png" data-mid="170533655" border="0"  src="https://freight.cargo.site/w/626/i/f10d97b257a940b13889ea74983333e73e5213e35ad6fcef460976cf86df4227/IG_Organic_Story_03_01-Copy.png" /&#62;
	&#60;img width="624" height="1350" width_o="624" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8a848d41805cff0e8ffee9aa61c46313957b5de0f4000994c0670edf8058640e/IG_Organic_Story_03_01-Copy-2.png" data-mid="170533653" border="0"  src="https://freight.cargo.site/w/624/i/8a848d41805cff0e8ffee9aa61c46313957b5de0f4000994c0670edf8058640e/IG_Organic_Story_03_01-Copy-2.png" /&#62;
	&#60;img width="626" height="1350" width_o="626" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9d4a69e54d8c2251628fc924e4d8186ba724c8e1960934b069a52558d42faafc/IG_Organic_Story_03_01-Copy-3.png" data-mid="170533654" border="0"  src="https://freight.cargo.site/w/626/i/9d4a69e54d8c2251628fc924e4d8186ba724c8e1960934b069a52558d42faafc/IG_Organic_Story_03_01-Copy-3.png" /&#62;

&#60;img width="4150" height="5540" width_o="4150" height_o="5540" data-src="https://freight.cargo.site/t/original/i/129cd7b98fba05203a691ae044d829330c6c47d118eddb87bfce51a81b010f03/IG_FeedExample.jpg" data-mid="170536882" border="0"  src="https://freight.cargo.site/w/1000/i/129cd7b98fba05203a691ae044d829330c6c47d118eddb87bfce51a81b010f03/IG_FeedExample.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Leaf Shave</title>
				
		<link>https://laylagulergun.com/Leaf-Shave</link>

		<pubDate>Sat, 04 Mar 2023 16:41:37 +0000</pubDate>

		<dc:creator>Layla Gulergun</dc:creator>

		<guid isPermaLink="true">https://laylagulergun.com/Leaf-Shave</guid>

		<description>
BRAND IDENTITY / ART DIRECTION / CONTENT PRODUCTION / PACKAGE DESIGN / WEB DESIGN

ROLE: SENIOR ART DIRECTOR

&#60;img width="2456" height="1636" width_o="2456" height_o="1636" data-src="https://freight.cargo.site/t/original/i/1b4a3d2703c56a91b914d6815fb8b4fa5fe139b90d9a3fe75e79089a3ca55068/Screen-Shot-2020-09-18-at-5.45.48-PM.png" data-mid="170539254" border="0"  src="https://freight.cargo.site/w/1000/i/1b4a3d2703c56a91b914d6815fb8b4fa5fe139b90d9a3fe75e79089a3ca55068/Screen-Shot-2020-09-18-at-5.45.48-PM.png" /&#62;


Leaf ShaveLeaf Shave was looking for a totally new look and everything was on the table&#38;nbsp;— save for their name. We reimagined Leaf Shave to embody the cheeky personality we saw in their founders, Adam + Adam, and their zero waste approach. We juxtaposed the efficacy of the razor’s innovation with a sense of humor throughout the brand’s tone and visuals, and within weeks of their re-launch they were sold out.&#38;nbsp;
Featured on Typewolf and Maxi Best of.&#38;nbsp;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/229ec65f6495f935fa3f0da70dcd5e03e4ec1029988ac2ddcc1572577b8019b9/Leaf-Shave-01-Copy-2.jpg" data-mid="170539139" border="0"  src="https://freight.cargo.site/w/1000/i/229ec65f6495f935fa3f0da70dcd5e03e4ec1029988ac2ddcc1572577b8019b9/Leaf-Shave-01-Copy-2.jpg" /&#62;


	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/403cbf9b3575a1d69dc94c06f27a8b51d839259ab66d1c2c3ddf68e2fad49b8d/Leaf-Shave-01.jpg" data-mid="170539140" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/403cbf9b3575a1d69dc94c06f27a8b51d839259ab66d1c2c3ddf68e2fad49b8d/Leaf-Shave-01.jpg" /&#62;
	&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/d154b178c7b6bba77a0479754278c3a8c24e355e0d7f6ae9ad5d080ff0672c35/leaf-razor-mercury-in-context.jpg" data-mid="170539141" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/d154b178c7b6bba77a0479754278c3a8c24e355e0d7f6ae9ad5d080ff0672c35/leaf-razor-mercury-in-context.jpg" /&#62;



	&#60;img width="324" height="610" width_o="324" height_o="610" data-src="https://freight.cargo.site/t/original/i/bcf7f5ddd75e2e0937fddfb54d4a67f34766e1ac0eb16d186644b1a6a99332c0/Leaf_mobile_01.png" data-mid="170558214" border="0"  src="https://freight.cargo.site/w/324/i/bcf7f5ddd75e2e0937fddfb54d4a67f34766e1ac0eb16d186644b1a6a99332c0/Leaf_mobile_01.png" /&#62;
	&#60;img width="325" height="610" width_o="325" height_o="610" data-src="https://freight.cargo.site/t/original/i/b02b09dbf1ce81d37303d355e05617b58a3ce54a3521aecaaf2f04c5c26e1d52/Leaf_mobile_02.png" data-mid="170558215" border="0"  src="https://freight.cargo.site/w/325/i/b02b09dbf1ce81d37303d355e05617b58a3ce54a3521aecaaf2f04c5c26e1d52/Leaf_mobile_02.png" /&#62;
	&#60;img width="324" height="610" width_o="324" height_o="610" data-src="https://freight.cargo.site/t/original/i/5e7489b9b9c628e677cfac88b1561585f98eb74a6acbc02aa3c62a5d3b39924e/Leaf_mobile_03.png" data-mid="170558216" border="0"  src="https://freight.cargo.site/w/324/i/5e7489b9b9c628e677cfac88b1561585f98eb74a6acbc02aa3c62a5d3b39924e/Leaf_mobile_03.png" /&#62;

&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/2b73f4ad97327b33ac43912d1bc0e88bb8038995dc483a55017c4c1d919b541d/Twig-razor-silver-feet-nia-foliage.jpg" data-mid="177308470" border="0"  src="https://freight.cargo.site/w/1000/i/2b73f4ad97327b33ac43912d1bc0e88bb8038995dc483a55017c4c1d919b541d/Twig-razor-silver-feet-nia-foliage.jpg" /&#62;

	&#60;img width="2222" height="1482" width_o="2222" height_o="1482" data-src="https://freight.cargo.site/t/original/i/328fdee6be20f7000ac9d7f1a547e8a9d0c98e57ffe70aa445b5f1d72d88cdc6/Screenshot-2023-05-01-at-2.58.38-PM.png" data-mid="177308514" border="0"  src="https://freight.cargo.site/w/1000/i/328fdee6be20f7000ac9d7f1a547e8a9d0c98e57ffe70aa445b5f1d72d88cdc6/Screenshot-2023-05-01-at-2.58.38-PM.png" /&#62;
	&#60;img width="2218" height="1490" width_o="2218" height_o="1490" data-src="https://freight.cargo.site/t/original/i/64bab13edb36ad41898c8a27754ed701671fe1ec12ba18cb0c5608816658ba50/Screenshot-2023-05-01-at-2.59.12-PM.png" data-mid="177308703" border="0"  src="https://freight.cargo.site/w/1000/i/64bab13edb36ad41898c8a27754ed701671fe1ec12ba18cb0c5608816658ba50/Screenshot-2023-05-01-at-2.59.12-PM.png" /&#62;


&#60;img width="2428" height="3246" width_o="2428" height_o="3246" data-src="https://freight.cargo.site/t/original/i/61efaa04b7631efe5f0dfa2b9c2dd57f3f0c652addec880596639f52577ae2d7/LS_Homepage_Desktop-1.png" data-mid="170870082" border="0"  src="https://freight.cargo.site/w/1000/i/61efaa04b7631efe5f0dfa2b9c2dd57f3f0c652addec880596639f52577ae2d7/LS_Homepage_Desktop-1.png" /&#62;

&#60;img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/19dbb0b5e01bb23e7f82debd9e3d59509061538f40d34c2daddf80c5d27547d2/Leaf_Packaging.jpeg" data-mid="170539477" border="0"  src="https://freight.cargo.site/w/1000/i/19dbb0b5e01bb23e7f82debd9e3d59509061538f40d34c2daddf80c5d27547d2/Leaf_Packaging.jpeg" /&#62;
	&#60;img width="1952" height="1094" width_o="1952" height_o="1094" data-src="https://freight.cargo.site/t/original/i/3dd503185d96904923b575e5de8a42f8bdff23e1914abbc941825eeefcfd1aae/Screen-Shot-2022-09-07-at-2.38.54-PM.png" data-mid="170539525" border="0"  src="https://freight.cargo.site/w/1000/i/3dd503185d96904923b575e5de8a42f8bdff23e1914abbc941825eeefcfd1aae/Screen-Shot-2022-09-07-at-2.38.54-PM.png" /&#62;
	&#60;img width="1950" height="1098" width_o="1950" height_o="1098" data-src="https://freight.cargo.site/t/original/i/a0b77188f5dd55f6d0e8885da07a45e94a7cecdddbc55795b1305be7d6f981c4/Screen-Shot-2022-09-07-at-2.39.03-PM.png" data-mid="170539526" border="0"  src="https://freight.cargo.site/w/1000/i/a0b77188f5dd55f6d0e8885da07a45e94a7cecdddbc55795b1305be7d6f981c4/Screen-Shot-2022-09-07-at-2.39.03-PM.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Levain Bakery</title>
				
		<link>https://laylagulergun.com/Levain-Bakery</link>

		<pubDate>Sat, 04 Mar 2023 16:41:38 +0000</pubDate>

		<dc:creator>Layla Gulergun</dc:creator>

		<guid isPermaLink="true">https://laylagulergun.com/Levain-Bakery</guid>

		<description>WEB DESIGN / ART DIRECTION / CONTENT PRODUCTION
ROLE: SENIOR ART DIRECTOR

&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/71482c495c770fcb7c3dacee4a2d22b896ca2d2cbeb9a2b6d867c2d7c65c1cff/Levain_01.jpg" data-mid="170541500" border="0"  src="https://freight.cargo.site/w/1000/i/71482c495c770fcb7c3dacee4a2d22b896ca2d2cbeb9a2b6d867c2d7c65c1cff/Levain_01.jpg" /&#62;


	&#60;img width="640" height="720" width_o="640" height_o="720" data-src="https://freight.cargo.site/t/original/i/3d0e45799a471f0421a40b54f052c9c172bd193f7ae6fef2cb452778e560ad23/Day-1-Shot-33_LevainDay01Shot33_012_R2EDIT-Copy.jpg" data-mid="170541521" border="0"  src="https://freight.cargo.site/w/640/i/3d0e45799a471f0421a40b54f052c9c172bd193f7ae6fef2cb452778e560ad23/Day-1-Shot-33_LevainDay01Shot33_012_R2EDIT-Copy.jpg" /&#62;
	&#60;img width="640" height="720" width_o="640" height_o="720" data-src="https://freight.cargo.site/t/original/i/cbefb1432009d6fecd79edd87455e8ba3640532932d018ab82fe40f420443546/Day-1-Shot-5_LevainDay01Shot05_005_R2EDIT.jpg" data-mid="170541545" border="0"  src="https://freight.cargo.site/w/640/i/cbefb1432009d6fecd79edd87455e8ba3640532932d018ab82fe40f420443546/Day-1-Shot-5_LevainDay01Shot05_005_R2EDIT.jpg" /&#62;
Levain BakeryWe began work with Levain as they were preparing for new locations to open and were moving into the packaged goods space. We re-imagined their site experience alongside a content overhaul to capture product and lifestyle photography. Although now a champion in the bakery space, we sought to remember the humble beginnings of Levain as we approached the sites look and feel. We utilized their brand elements to be best optimized for web by way of an expanded color palette that gave the site more depth and a reduced logo mark that provided legibility on mobile.2020 Webby Honoree.
&#60;img width="2680" height="3000" width_o="2680" height_o="3000" data-src="https://freight.cargo.site/t/original/i/faffd1e4331bd2c134a9cbf25c699c38308b9d88fa6963a1f9c0317b0b7fc972/Levain_Homepage.png" data-mid="170870351" border="0"  src="https://freight.cargo.site/w/1000/i/faffd1e4331bd2c134a9cbf25c699c38308b9d88fa6963a1f9c0317b0b7fc972/Levain_Homepage.png" /&#62;

	&#60;img width="640" height="1216" width_o="640" height_o="1216" data-src="https://freight.cargo.site/t/original/i/74125c61ced1630c0502d2dd7dc4de331a0201bf0fcb7aba198801e2c94c8fb3/Levain_Mobile.png" data-mid="170543074" border="0"  src="https://freight.cargo.site/w/640/i/74125c61ced1630c0502d2dd7dc4de331a0201bf0fcb7aba198801e2c94c8fb3/Levain_Mobile.png" /&#62;
	&#60;img width="1194" height="1415" width_o="1194" height_o="1415" data-src="https://freight.cargo.site/t/original/i/7724507a7c79d137516561940b0bebb46145f0b8befd31eb53e6f54fcc22bc10/Levain_Cookies-Landing.png" data-mid="170870646" border="0"  src="https://freight.cargo.site/w/1000/i/7724507a7c79d137516561940b0bebb46145f0b8befd31eb53e6f54fcc22bc10/Levain_Cookies-Landing.png" /&#62;


&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cdc8cc0431212e7b37ec724915fc78540ad0b90e44d4e8a52c17e174ee46dfcf/Assortment-GIF-V1.gif" data-mid="170541505" border="0"  src="https://freight.cargo.site/w/1000/i/cdc8cc0431212e7b37ec724915fc78540ad0b90e44d4e8a52c17e174ee46dfcf/Assortment-GIF-V1.gif" /&#62;

	&#60;img width="710" height="710" width_o="710" height_o="710" data-src="https://freight.cargo.site/t/original/i/650a2165698353f66f24bef6cf70e9af6439b1cb556f657deff88c6fe914942f/Day-1-Shot-9_LevainDay01Shot09_013_R2EDIT.png" data-mid="170542142" border="0"  src="https://freight.cargo.site/w/710/i/650a2165698353f66f24bef6cf70e9af6439b1cb556f657deff88c6fe914942f/Day-1-Shot-9_LevainDay01Shot09_013_R2EDIT.png" /&#62;
	&#60;img width="355" height="355" width_o="355" height_o="355" data-src="https://freight.cargo.site/t/original/i/380f630d1150028b8bac9d8923bbd920e1d6658a025e20fa992ffea42b645e70/Day-1-Shot-35_LevainDay01Shot35_013_R2EDIT.jpg" data-mid="170542143" border="0"  src="https://freight.cargo.site/w/355/i/380f630d1150028b8bac9d8923bbd920e1d6658a025e20fa992ffea42b645e70/Day-1-Shot-35_LevainDay01Shot35_013_R2EDIT.jpg" /&#62;


	&#60;img width="355" height="355" width_o="355" height_o="355" data-src="https://freight.cargo.site/t/original/i/0efe7584f17c1c5188f10aa4782645dc9ed5d9284aaff4ca0fa08dfa2d2b312a/Day-2-Shot-28C__cardDay02_402_R2EDIT.jpg" data-mid="170542144" border="0"  src="https://freight.cargo.site/w/355/i/0efe7584f17c1c5188f10aa4782645dc9ed5d9284aaff4ca0fa08dfa2d2b312a/Day-2-Shot-28C__cardDay02_402_R2EDIT.jpg" /&#62;
	&#60;img width="355" height="355" width_o="355" height_o="355" data-src="https://freight.cargo.site/t/original/i/e95cde1b24cf630bc39f9afeab3dc12620e4ba7e8699db005996ad339bdc84d8/Bike-Man-Sticker.jpg" data-mid="170542141" border="0"  src="https://freight.cargo.site/w/355/i/e95cde1b24cf630bc39f9afeab3dc12620e4ba7e8699db005996ad339bdc84d8/Bike-Man-Sticker.jpg" /&#62;



	&#60;img width="481" height="720" width_o="481" height_o="720" data-src="https://freight.cargo.site/t/original/i/d2bb24be7616a177e46c6dd3fcf104b9f671c3104197daff2f16e920233bd3bd/Day-1-Shot-1_LevainDay01Shot01_001_R2EDIT.png" data-mid="170542063" border="0" data-scale="84" src="https://freight.cargo.site/w/481/i/d2bb24be7616a177e46c6dd3fcf104b9f671c3104197daff2f16e920233bd3bd/Day-1-Shot-1_LevainDay01Shot01_001_R2EDIT.png" /&#62;
	&#60;img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/db3fb1a8ebb6f90165e066e12eac1de525f509402131aad3fd98d73124511e92/Levain_BW.jpeg" data-mid="170543955" border="0"  src="https://freight.cargo.site/w/1000/i/db3fb1a8ebb6f90165e066e12eac1de525f509402131aad3fd98d73124511e92/Levain_BW.jpeg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Glow Bar</title>
				
		<link>https://laylagulergun.com/Glow-Bar</link>

		<pubDate>Sat, 04 Mar 2023 16:41:38 +0000</pubDate>

		<dc:creator>Layla Gulergun</dc:creator>

		<guid isPermaLink="true">https://laylagulergun.com/Glow-Bar</guid>

		<description>ART DIRECTION
ROLE: SENIOR ART DIRECTOR

&#60;img width="2731" height="2923" width_o="2731" height_o="2923" data-src="https://freight.cargo.site/t/original/i/cd7f8f03461f026f7a1d6e63780766ee272b35e684b54a3a34515304fac58236/Shot28_075_R2-copy-1.png" data-mid="170547709" border="0"  src="https://freight.cargo.site/w/1000/i/cd7f8f03461f026f7a1d6e63780766ee272b35e684b54a3a34515304fac58236/Shot28_075_R2-copy-1.png" /&#62;

Glow Bar
Designed to boost radiance, clear skin and improve hair, Glow Bar&#38;nbsp;adaptogenic elixirs stir perfectly into your morning coffee, smoothie or shake. We executed a content shoot to re-establish the brand in the wellness space with an elevated and ethereal look and feel that focus’ on key product benefits.&#38;nbsp;


	&#60;img width="4476" height="6714" width_o="4476" height_o="6714" data-src="https://freight.cargo.site/t/original/i/e3f4b30403549630ede9d1aeafbfa7dbefe58ab0b88ed505cca6052aebfe49ca/Shot16_044.jpg" data-mid="170547361" border="0"  src="https://freight.cargo.site/w/1000/i/e3f4b30403549630ede9d1aeafbfa7dbefe58ab0b88ed505cca6052aebfe49ca/Shot16_044.jpg" /&#62;
	&#60;img width="4476" height="6714" width_o="4476" height_o="6714" data-src="https://freight.cargo.site/t/original/i/ace095ec3ed33b6c2c30a7ca6fa67d8841dee89ad4353d8f093c0454ce11419d/Shot25_041_R3.jpg" data-mid="170547356" border="0"  src="https://freight.cargo.site/w/1000/i/ace095ec3ed33b6c2c30a7ca6fa67d8841dee89ad4353d8f093c0454ce11419d/Shot25_041_R3.jpg" /&#62;

&#60;img width="2731" height="3679" width_o="2731" height_o="3679" data-src="https://freight.cargo.site/t/original/i/05fa622608a687066b2e14743477675c412070a5a8faeae3f4ecfc1e8ca01898/Shot22_007_R2-1.png" data-mid="170547789" border="0"  src="https://freight.cargo.site/w/1000/i/05fa622608a687066b2e14743477675c412070a5a8faeae3f4ecfc1e8ca01898/Shot22_007_R2-1.png" /&#62;

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