BRAND IDENTITY / ART DIRECTION / CONTENT PRODUCTION / PACKAGE DESIGN / WEB DESIGN
ROLE: SENIOR ART DIRECTOR
Leaf Shave
Leaf Shave was looking for a totally new look and everything was on the table — save for their name. We reimagined Leaf Shave to embody the cheeky personality we saw in their founders, Adam + Adam, and their zero waste approach. We juxtaposed the efficacy of the razor’s innovation with a sense of humor throughout the brand’s tone and visuals, and within weeks of their re-launch they were sold out. Featured on Typewolf and Maxi Best of.
