ROLE: SENIOR ART DIRECTOR
Levain Bakery
We began work with Levain as they were preparing for new locations to open and were moving into the packaged goods space. We re-imagined their site experience alongside a content overhaul to capture product and lifestyle photography. Although now a champion in the bakery space, we sought to remember the humble beginnings of Levain as we approached the sites look and feel. We utilized their brand elements to be best optimized for web by way of an expanded color palette that gave the site more depth and a reduced logo mark that provided legibility on mobile.2020 Webby Honoree.
