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Selected Work︎︎︎


Upwest
ART DIRECTION


FOLX Health
WEB DESIGN

Juv Labs
ART DIRECTION / CAMPAIGN

Leaf Shave
ART DIRECTION / BRANDING

Levain Bakery
ART DIRECTION / WEB DESIGN

Glow Bar
ART DIRECTION


Veles
BRANDING

Lancôme
ART DIRECTION


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LAYLA GULERGUN © 2023
BRAND IDENTITY / ART DIRECTION / CONTENT PRODUCTION / PACKAGE DESIGN / LOGO DESIGN
ROLE: ART DIRECTOR




Veles All-Purpose Cleaner

Veles is a resource negative, all-purpose cleaner made from food waste. They approached us as a new brand where we established a logo that conceptualized the idea of transition upon learning of their closed-loop process. For a brand that is so exceedingly transparent and thoughtful about the resources going into their product, we established a photography direction that artfully showcased examples of the compost that ultimately becomes their all-purpose cleaner. Their matte, aluminum bottle became an elevated contrast to the idea of food waste with a type driven, minimalist approach.